Junior Enterprises in Coachella, California, was founded in 2008 by Luis Alonzo Jr. The business is nestled in the eastern part of the Coachella Valley, with farms in Coachella, Thermal and Mecca California. Mr. Alonzo was born into a farming family in Salinas, CA. His whole working life has revolved around farming. Since the age of 14 he was out in the fields with his father, Luis Alonzo Sr., moving sprinkler pipes. His father passed on his farming knowledge to Junior who is now passing it on to his own three kids. We are 3rd generation farmers. We have the experience and the know how to give you the freshest vegetables you can buy. Give us a call or shoot us an email today! 760-399-1248