American Business Women’s Association is a national organization formed in 1949; created to support women’s success in the workplace. Their mission is to help women grow personally and professionally through leadership, education, networking support and national recognition. ABWA connects to thousands of members throughout the U.S. – women representing all backgrounds, cultures, and professions. The Trendsetter Chapter, in Palm Desert was chartered in 1982 and is celebrating over 40 years. Whether you are starting a new business or looking to advance your career, ABWA is the place to be for working woman.Our general goal is to increase the business acumen of its members; to advance members in a social, business and educational way.